Privacy Policy
Last updated: 16 April 2026
Pooch Profits (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, subscribe to our newsletter, contact us, purchase services, submit a form, or otherwise interact with us.
Website: https://poochprofits.com
Email: info@poochprofits.com
By using this website, you agree to the collection and use of information in accordance with this policy.
1. Who We Are
Pooch Profits is a UK-based business providing marketing, copywriting, consultancy, and related services for dog businesses and e-commerce brands.
For the purposes of UK data protection law, Pooch Profits is the data controller of your personal data.
2. What Information We Collect
We may collect and process the following personal data:
Information you provide directly
- Full name
- Email address
- Telephone number
- Business name
- Billing address
- Payment information (processed securely by third-party providers)
- Any information you submit through contact forms, comments, enquiries, or email
Information collected automatically
- IP address
- Browser type and version
- Device type
- Operating system
- Pages viewed
- Time spent on pages
- Referral source
- Click activity
- Cookie identifiers
3. How We Use Your Data
We use your data to:
- respond to enquiries
- provide our services
- manage client relationships
- process payments
- send newsletters and marketing emails
- improve our website and user experience
- monitor website performance and analytics
- prevent spam, fraud, and misuse
- comply with legal obligations
4. Lawful Basis for Processing (UK GDPR)
Under UK GDPR, we rely on one or more of the following lawful bases:
Contract
Where processing is necessary to provide services you request or purchase.
Example:
- service enquiries
- client onboarding
- invoicing
Consent
Where you have given clear consent.
Example:
- newsletter sign-ups
- marketing emails
- optional cookies
You can withdraw consent at any time.
Legitimate Interests
Where it is necessary for our legitimate business interests, provided your rights do not override those interests.
Example:
- improving services
- analytics
- responding to enquiries
- fraud prevention
Legal Obligation
Where we are required to comply with legal or regulatory obligations.
5. Email Marketing & Newsletters
If you subscribe to our newsletter or download a free resource, we may send you:
- newsletters
- marketing emails
- promotional offers
- service updates
- educational content
You may unsubscribe at any time using the unsubscribe link in any email or by contacting us at:
We will only send marketing communications where permitted under UK GDPR and PECR.
6. Cookies
Our website uses cookies and similar tracking technologies.
Cookies help us:
- remember preferences
- improve site performance
- understand visitor behaviour
- measure advertising effectiveness
Types of cookies may include:
- Essential cookies – required for website functionality
- Analytics cookies – help us understand traffic and usage
- Marketing cookies – may be used for advertising and tracking
Where required by law, we request your consent before placing non-essential cookies.
You may manage cookies through your browser settings.
For more information, please also refer to our Cookie Policy (recommended to create separately).
7. Analytics
We may use analytics tools such as Google Analytics or similar services to understand how visitors use the site.
These services may collect:
- anonymised IP data
- browsing behaviour
- page visits
- device information
This helps us improve our services and website performance.
Google’s privacy policy:
https://policies.google.com/privacy
8. Payments
Where paid services or digital products are offered, payments are processed securely by third-party payment providers such as:
- Stripe
- PayPal
We do not store full card payment details on our website.
Payment processors handle this information in accordance with their own privacy policies and PCI-DSS security standards.
9. Third-Party Services
We may use trusted third-party services including:
- Ghost Pro
- email marketing providers
- payment processors
- analytics tools
- spam protection services
- CRM systems
These providers may process data on our behalf.
Where providers are located outside the UK, we take reasonable steps to ensure appropriate safeguards are in place.
10. Comments & Contact Forms
If you submit a comment or enquiry form, we may collect:
- your name
- email address
- IP address
- browser information
This helps with spam prevention and responding to your message.
Comments may be checked using automated spam detection tools.
11. Data Retention
We keep personal data only for as long as necessary.
Examples:
- enquiry emails: typically up to 24 months
- client records: up to 6 years for tax/accounting purposes
- newsletter subscriber data: until unsubscribed
- comments: retained unless deletion is requested
12. Your Rights
Under UK GDPR, you have the right to:
- access your personal data
- request correction
- request deletion
- restrict processing
- object to processing
- request data portability
- withdraw consent
- lodge a complaint
To exercise these rights, email:
13. Complaints
If you are unhappy with how your data is handled, you have the right to complain to the UK Information Commissioner’s Office (ICO):
14. Data Security
We use reasonable technical and organisational measures to protect your personal data.
However, no method of transmission over the internet is completely secure.
15. External Links
This website may contain links to third-party websites.
We are not responsible for the privacy practices of external sites.
Please review their privacy policies separately.
16. Changes to This Policy
We may update this Privacy Policy from time to time.
Any changes will be posted on this page with an updated revision date.
17. Contact
If you have any questions about this Privacy Policy, please contact:
Pooch Profits
Email: info@poochprofits.com
Website: https://poochprofits.com